Clients Served
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Workshops Led
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Podcasts Hosted
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Countries Explored
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Recognitions
Clients Served
Workshops Led
Podcasts Hosted
Countries Explored
Recognitions
I’m passionate about harnessing the power of AI and data analytics to create seamless user experiences and drive business growth. My experience spans leading AI-powered product initiatives, ensuring compliance standards, and delivering risk-based consulting services to Fortune 500 clients. I thrive on transforming complex challenges into streamlined, user-centric solutions. I am also a dedicated advocate for women in tech, having established programs aimed at empowering and supporting women in the industry.
At TrailScale, we make AI simple, strategic, and actionable—so you can stay focused on what matters most, not deciphering technology.
AI shouldn’t be reserved for enterprises with deep pockets. Make AI your growth ally today!
Growth Natives
Seattle, WA
Ernst & Young (EY)
San Francisco, CA & Vancouver, BC
University of California
Los Angeles, CA
San Jose State University
San Jose, CA
July 22, 2026 A chatbot responds. An agent acts. That one-line difference is why agentic AI is finally being taken seriously inside real marketing and data teams, not just AI labs.
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July 16, 2026 Every AI initiative your team is planning depends on one thing: whether your customer data platform can actually be trusted. Get the CDP layer wrong, and even the best AI model just automates the mess faster.
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July 15, 2026 Somewhere in your company is an ICP nobody has questioned in years. It came from a boardroom slide, not your customer data, and it’s quietly costing you pipeline.
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July 8, 2026 The old e-commerce SEO playbook is retiring. AI now decides what gets crawled, what gets understood, and what gets shown to the shopper, and the brands winning today are the ones AI actually understands.
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July 2, 2026 Search is no longer a keyword-and-query transaction. AI has become the new gatekeeper—and for the first time, brands are competing not for page position, but for AI’s trust and confidence.
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June 25, 2026 For years, attribution lived in one of two places: clunky, hard-coded reports or a sprawling, error-prone spreadsheet. Marketers were left squinting at last-touch numbers, trying to answer a deceptively simple question: what’s actually working, and what isn’t? AI hasn’t changed that question. But it has radically changed how fast and how clearly we can answer it.
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June 26, 2025 Modern B2B marketing funnels are breaking—not at the top, but in the middle. You’re generating leads, but conversion rates are stalling. As digital fatigue sets in, traditional channels like email and social media are delivering diminishing returns, and marketers are left wondering where their GTM strategies are falling short.
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February 19, 2025 The world of Artificial Intelligence is evolving at lightning speed, with major implications for business, technology, and global competition. This webinar delves into the latest developments, including the rise of DeepSeek AI and its impact. We explore China’s AI advancements, the ethical dilemmas of intellectual property and data privacy, and the growing influence of open-source models.
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February 13, 2025 Is your B2B marketing strategy more like scattered data points than a clear path to revenue? It’s time to chart a new course toward data-driven deals and unprecedented growth. In this webinar, we’ll unveil the strategies and tactics that can transform your ABM approach with the power of AI.
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November 29, 2024 Are you ready to unlock the full potential of your marketing efforts? Join us for a transformative webinar where we’ll explore the art and science of 360-degree analytics. Learn how to navigate complex data landscapes, identify critical insights, and make data-driven decisions that drive business growth.
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September 15, 2025 In the rapidly evolving world of higher education, marketing leaders face a unique challenge—balancing enrollment growth with ethical, student-first practices. In this episode of The Revenue Focused Marketer, host Hershey sits down with Brent Passey, COO at National American University, to explore how AI, digital transformation, and authentic storytelling are reshaping the higher-ed landscape. Whether you’re a university marketer, an admissions leader, or simply curious about the future of education, this conversation offers insights you won’t want to miss.
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August 7, 2025 In this episode of The Revenue-Focused Marketer, host Hershey speaks with Abhishek Datta, a software engineer at Microsoft, to explore how performance optimization, inclusive design, and ethical frameworks come together in today’s AI innovations. From building accessibility tools like Immersive Reader to reflections on AI’s impact on software workflows and job markets, Abhishek shares a deeply thoughtful and practical perspective.
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July 14, 2025 In this powerful episode of The Revenue-Focused Marketer, host Hershey sits down with Clarence Bongalos, CEO and Founder of The Maur Company, to explore how branding goes far beyond logos, taglines, and aesthetics. Clarence unpacks how a brand is lived—not just seen—and why employee experience, workplace culture, and internal alignment are the true drivers of lasting customer loyalty.
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July 11, 2025 In this episode of The Revenue-Focused Marketer, host Hershey talks to Chris Salerno, Chief Marketing Officer at Deal Compass, about building marketing systems that are both personal and powerful. From email campaigns to multi-channel demand generation, Chris shares how early-stage companies—especially in real estate and SaaS—can scale with lean teams, clear ROI, and the right tools.
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July 8, 2025 In this episode of The Revenue-Focused Marketer, host Hershey sits down with Warren Miles-Pickup, Founder of Pixel True, to break down the real reasons websites underperform—and what to do about it.
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July 3, 2025 This episode offers practical guidance and thought-provoking insights for leaders and curious minds navigating the future of business and technology.
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June 30, 2025 In this episode of The Revenue-Focused Marketer, host Hershey chats with Ross Stockdale, Founder and Fractional CMO at Thunder Stock Marketing, about how SMBs can move beyond referrals and random tactics to build a scalable, ROI-focused marketing engine. They explore why marketing must be seen as an investment, not just a cost, and how even low-budget strategies can lead to big breakthroughs.
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June 17, 2025 In this episode of The Revenue-Focused Marketer, host Hershey speaks with Manas Talukdar, Director of Engineering at Labelbox, about the deep and evolving impact of AI across industries, from marketing and healthcare to defense and manufacturing.
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June 17, 2025 In this episode of The Revenue-Focused Marketer, Hershey sits down with Joe Weinlick, seasoned Fractional CMO and Brand Strategist, to unpack the real meaning of branding in today’s AI-driven marketing landscape. Joe challenges the common misconception that branding is just about logos and visual identity, diving deep into why authentic brand storytelling and human connection remain irreplaceable.
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June 10, 2025 In this episode of The Revenue-Focused Marketer, Hershey sits down with Mary Yang to discuss how marketers can build smarter, more aligned go-to-market engines in today’s AI-powered landscape. Mary shares insights from her 20+ year career across high-growth SaaS and cybersecurity startups, offering a grounded perspective on marketing’s evolving role as a revenue driver.
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As a dedicated Product Manager, Harshika excels in delivering outstanding results consistently. She also hosts a podcast to lift mindshare and she’s interviewed me and several other experts from a wide range of companies. Harshika is a proud DEI champion for women and she has done extensive work globally. She has worked in the US, Canada, India, and over the past 3 years, lived as a digital nomad in 20+ countries. And she founded a Women in Tech program and has implemented multiple programs to support women. Her technical expertise, strategic thinking, global leadership experience, and drive is what makes her a star performer!
Harshika is a very talented young woman who is passionate about making a difference in whatever she does. Great as an individual contributor and as a team member. She is strategic in her approach and is always thinking ahead. As a product manager and marketer she invests herself in not just understanding the product but the target market and the personas as well. Methodical and detail oriented in her approach she is always focused on doing the best.
Aside from being a top student, Hershey has the maturity and professional skills to develop a vision and marshal her team to make it happen. She infuses her work with heart -- fully committing to each of her endeavors and keeping her eye on the bigger issues such as the social and ethical implications of the work she is doing. She is a strong advocate for women's issues and has furthered our efforts to build connections with women leaders in our local industry. She represents the best of her generation and I trust that she will contribute significantly at her chosen career but also at the societal and global arenas.
