Clients Served
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Workshops Led
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Podcasts Hosted
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Countries Explored
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Recognitions
Clients Served
Workshops Led
Podcasts Hosted
Countries Explored
Recognitions
I’m passionate about harnessing the power of AI and data analytics to create seamless user experiences and drive business growth. My experience spans leading AI-powered product initiatives, ensuring compliance standards, and delivering risk-based consulting services to Fortune 500 clients. I thrive on transforming complex challenges into streamlined, user-centric solutions. I am also a dedicated advocate for women in tech, having established programs aimed at empowering and supporting women in the industry.
At TrailScale, we make AI simple, strategic, and actionable—so you can stay focused on what matters most, not deciphering technology.
AI shouldn’t be reserved for enterprises with deep pockets. Make AI your growth ally today!
Growth Natives
Seattle, WA
Ernst & Young (EY)
San Francisco, CA & Vancouver, BC
University of California
Los Angeles, CA
San Jose State University
San Jose, CA
February 19, 2025 The world of Artificial Intelligence is evolving at lightning speed, with major implications for business, technology, and global competition. This webinar delves into the latest developments, including the rise of DeepSeek AI and its impact. We explore China’s AI advancements, the ethical dilemmas of intellectual property and data privacy, and the growing influence of open-source models.
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February 13, 2025 Is your B2B marketing strategy more like scattered data points than a clear path to revenue? It’s time to chart a new course toward data-driven deals and unprecedented growth. In this webinar, we’ll unveil the strategies and tactics that can transform your ABM approach with the power of AI.
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November 29, 2024 Are you ready to unlock the full potential of your marketing efforts? Join us for a transformative webinar where we’ll explore the art and science of 360-degree analytics. Learn how to navigate complex data landscapes, identify critical insights, and make data-driven decisions that drive business growth.
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November 7, 2024 Are your marketing and sales teams more like ships passing in the night than a well-oiled machine? It’s time to chart a new course toward unprecedented business growth. In this webinar, we’ll unveil the strategies and tactics that can transform your marketing and sales departments into a unified force.
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July 23, 2024 The world of sales is undergoing a fascinating transformation. Human touch has always been essential, but what if there was a way to supercharge your sales skills in today’s data-driven environment?
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May 27, 2024 Is your B2B demand generation strategy stuck in neutral? Harness the power of data for hyper-targeted campaigns, optimized lead nurturing, and accelerated conversions. Gain the edge with data-driven dominance and leave your competition behind.
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March 22, 2024 Discover the fascinating journey of SEO, from historical milestones like Panda to the Hummingbird update, the current focus on quality content and EAT principles.
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March 12, 2024 Often a towering edifice of tools and platforms, the MarTech stack promises to revolutionize how you reach your audience.
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June 9, 2025 In this episode of The Revenue-Focused Marketer, Hershey sits down with Charlie Birch, Fractional Chief Brand Officer, to explore how founder-led brands can successfully transition to team-driven growth without losing their soul. Charlie dives into the challenges founders face at the “founder-led growth ceiling” and shares actionable strategies to differentiate, externalize, and operationalize your brand for sustainable scaling.
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June 2, 2025 Amber reveals her Four C’s Framework—Copy, Consistent Branding, Customer Demographics, and Channel Management—a simple yet game-changing system that’s helping entrepreneurs and service-based businesses 10x their marketing results.
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May 27, 2025 Marketing is evolving from a support function to a strategic engine of growth—and fractional CMOs are leading the charge. In this episode, we unpack how modern marketing leaders are building revenue-focused systems without the overhead of traditional leadership structures.
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May 16, 2025 Marketing isn’t just about brand awareness or vanity metrics anymore — it’s about driving real, measurable revenue. In this episode, we’re diving deep into how modern marketers can break the traditional mold by aligning more closely with sales, leveraging AI to enhance (not replace) content creation, and focusing on what truly matters: the customer journey and bottom-line impact.
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May 1, 2025 Ready to harness the transformative power of AI in your organization? Join Christina Chen, CEO of First AI, as she shares her journey and expert insights on successful AI adoption and inclusive leadership.
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April 29, 2025 Struggling to break through the noise and generate consistent demand? Discover the strategies that top B2B tech marketers are using right now. Join Julie Candelon, a seasoned fractional CMO as she reveals the secrets to building a powerful demand generation engine, driven by data and the smart application of AI. Learn how to cut through vanity metrics, master essential marketing tools, and align your marketing and sales teams for maximum impact, all while staying authentically human in an increasingly automated world.
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April 15, 2025 This podcast explores the evolving realities of SaaS sales that demand founders to adapt to leaner teams and AI-driven strategies. Discover how AI enhances sales, automates tasks, and builds customer trust. Learn the crucial link between data quality and ethical practices for revenue growth. Join Sara Storm’s insights to future-proof your sales approach.
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March 13, 2025 Is your business running at its full potential? In this podcast, we’ll demystify AI automation and reveal how it can revolutionize your efficiency, marketing, and overall productivity. Forget the misconceptions – we’ll showcase real-world examples of businesses achieving dramatic growth through strategic AI implementation. Don’t miss this opportunity to learn from Benjamin Bressington, CEO of Automate Boring, as he shares his expertise and insights on maximizing AI automation for your business’s success.
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March 7, 2025 The marketing landscape is transforming rapidly with AI. This podcast explores the intersection of AI and marketing, covering no-code technology, ethical considerations, and evolving customer journeys. Discover how AI reshapes media buying, B2B sales, SEO, and personalization. Join Xan Hong as he talks about AI’s democratization of technology, its impact on roles, ethical dilemmas, and the need for marketers to adapt.
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February 20, 2025 More From Our Content Repertoire Unveiling the Power of Marketing Intelligence Data: A Catalyst for Informed Decisions How AI will EEAT traditional SEO? The Human Touch 2.0–Leveraging AI for Deeper, More Meaningful Sales Transcript 0:02: Hello and welcome everyone to another episode of the revenue Focused marketer where we discuss anything and everything related to… Continue reading AI-Powered Marketing and PR: Leveling the Playing Field for Small Businesses
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As a dedicated Product Manager, Harshika excels in delivering outstanding results consistently. She also hosts a podcast to lift mindshare and she’s interviewed me and several other experts from a wide range of companies. Harshika is a proud DEI champion for women and she has done extensive work globally. She has worked in the US, Canada, India, and over the past 3 years, lived as a digital nomad in 20+ countries. And she founded a Women in Tech program and has implemented multiple programs to support women. Her technical expertise, strategic thinking, global leadership experience, and drive is what makes her a star performer!
Harshika is a very talented young woman who is passionate about making a difference in whatever she does. Great as an individual contributor and as a team member. She is strategic in her approach and is always thinking ahead. As a product manager and marketer she invests herself in not just understanding the product but the target market and the personas as well. Methodical and detail oriented in her approach she is always focused on doing the best.
Aside from being a top student, Hershey has the maturity and professional skills to develop a vision and marshal her team to make it happen. She infuses her work with heart -- fully committing to each of her endeavors and keeping her eye on the bigger issues such as the social and ethical implications of the work she is doing. She is a strong advocate for women's issues and has furthered our efforts to build connections with women leaders in our local industry. She represents the best of her generation and I trust that she will contribute significantly at her chosen career but also at the societal and global arenas.
